![]() ![]() ![]() Rivals that run more specialized search businesses, such as Yelp, Expedia and Tripadvisor, have been among the most vocal in arguing that they’re harmed by Google’s business practices. Google takes in about 29% of all digital ad spending, according to a June report from eMarketer, and faces growing competition from rivals such as Facebook and Amazon - each of which holds about 23% of the digital ad market and is also under antitrust scrutiny. While Google dominates search advertising, it’s likely to point to tighter competition in the broader market for online advertising. The complaint mentions loss of privacy and the use of consumers’ data as quality issues, although without elaborating. “People use Google because they choose to - not because they’re forced to or because they can’t find alternatives,” the company said in a Tuesday tweet that called the lawsuit “deeply flawed.”īut the Justice Department argues that Google “deprives rivals of the quality, reach, and financial position necessary to mount any meaningful competition to Google’s longstanding monopolies,” and that foreclosing competition has reduced the quality of search services. The company argues that although its businesses are large, they are useful and beneficial to consumers. Google has long denied claims of unfair competition and is expected to fiercely oppose any attempt to force it to spin off its services into separate businesses. It’s about promoting “consumer welfare in all its forms, including consumer choice, quality, and innovation,” he said in a speech at Harvard Law School last November.ĭelrahim recused himself from the Google probe because he represented the company as a lobbyist in 2007 when it faced antitrust scrutiny over its acquisition of DoubleClick, then a competitor in digital advertising. attorney general in charge of antitrust enforcement, Makan Delrahim, has repeatedly said that zero-price business models - Google and Facebook are the best-known examples - should not get “a free pass” from antitrust scrutiny because it’s not just about ensuring price competition. That data helps feed the advertising machine that has turned Google into a behemoth. Google’s business works by scooping up personal data from billions of people who are searching online, watching YouTube videos, following digital map routes, talking to its voice assistant or using its phone software. But it’s that price we should be concerned about.” “There’s a real cost to us, in terms of privacy, attention and data. “But there are a lot of antitrust law professors who would say that consumers pay a real price for something like a search engine,” Allensworth said. ![]() “This is an argument we can expect Google to make a lot and make it loudly, that its customers are the advertisers,” said Rebecca Allensworth, a law professor at Vanderbilt University. ![]()
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